Encore records
site redesign
Encore records is a local record store whose site I chose to redesign for a course project. The project required us to conduct an extensive analysis of the current site’s successes and areas for improvement.
The scope of the project required me to make an interactive home page, and three additional interactive pages (Vinyls, CDs, and About). While other tabs exist, not all tabs are functional in my high-fidelity Figma prototype.
Click image to interact with prototype!
Project 2: Icon x design element drive
Problem
the primary concerns were the long list of navigation tabs that made the site feel somewhat disorganized, as can be seen by the original site (see above) or my sitemap of the original site navigation (see top middle image) .
Solution
Condense the navigation significantly, and to highlight the product sections for Encore’s top selling products, while reimagining the site design in a way that better reflected the brand image and values.
Results
New sitemap for my redesigned navigation system (see above), and an updated site design that reflect the brand personality.